“Introducing the new Parisian craze for organic artisan olive oil, now in Hong Kong…”
The olive trees of Provence make up more than the landscape. They are the substance for the stories of men and women who live in harmony with the land. Founded by Olivier Baussan, creator of world famous cosmetics brand L’Occitane, Première Pression Provence is the new Parisian craze for organic artisan olive oil, championing the art of gourmet living in France. The concept store offers rigorously selected oils from points known and lesser known throughout the Provençal region, all with the goal of supporting and encouraging native craftsmen and their small-scale, high-quality production. After phenomenal success in Paris, Premiere Pression Provence is now delighted to open its first overseas boutique in Soho stocking more than 150 gourmet products from olive oil and pate to hard-to-find condiments and boutique wine.
For HK$299, you’ll enjoy an exclusive Provence Tasting Pack featuring the best of France:
- GREEN FRUITE OLIVE OIL (100ml) is produced when olives are harvested still green, early in season and promptly pressed. They deliver a freshly cut, grass fragrance, a hint of artichoke and pepper. Perfect over al dente pasta, rice marinades, raw or cooked fish or salads
- RIPE FRUITE OLIVE OIL (100ml) is produced when olives are harvested well mature, close to black and promptly pressed. They deliver great red berry aromas, the flavour of lime leaves flavor and sometimes even a soft buttery note. Perfect over pan-fried or grilled vegetables, oven-baked fish or lasagna.
- BLACK FRUITE OLIVE OIL (100ml) is produced after storing ripe olives for a few days before pressing. This method re-creates the taste of yesteryear, as most people today only know the taste of green olive oil. Black fruites are soft olive oils with the fragrance and taste of mushrooms, dried fruits and even cocoa. Delicious over country bread, crushed baked potatoes, fresh cheese or for creating desserts.
- WHITE BALSAMIC VINEGAR (250ml) is made with white grapes. Less sweet than traditional balsamic vinegar, it’s perfect for salads with a clean, crisp aftertaste, and does not discolour vegetables.
- TRUFFLE ARTICHOKE CREAM (90g) is a truly heavenly concoction of olives, artichoke and black truffle, delicious over toasted bread. It’s the perfect base to finish up a pasta or rice dish.
Première Pression Provence is dedicated to discovering the traditions of Provencal olive growing. It’s sharing these encounters and the desire to create ties that drove Olivier Baussan, founder and artistic director of L’Occitane en Provence, to the olive fields in search of delicious discoveries. Premiere Pression Provence focuses on offering rigorously selected and beautifully packaged oils from points known and lesser known throughout the Provençal region, organized in three broad flavor families, vert, mûr and noir. The oil is packaged in cool aluminium cans with colorful labels to distinguish the different producers, designed to preserves the original savour of olive oil. We suggest you to collect these “designer” cans and serve the oil directly from them at your tables. We also stock more than 150 products from Provence: 20 different kinds of extra virgin olive oils, olive pastes, herbs, traditional condiments, pates, Rose wine, French baguette… and lots of exciting gift ideas.
